Whether you’ve been in the music retail business for decades or are launching a new company, you need a solid marketing plan. But here’s something that’s not music to your ears: 22% of small business owners are unhappy with their marketing return on investment (ROI),...
by Octave Media | Aug 7, 2018 | Audience Building, Inbound Marketing, Music Merchant Marketing, Strategy
Inbound marketing is a tricky concept for many music retailers. There are lots of moving parts to an inbound plan, and it can be hard to bring them all together into a cohesive strategy. But it’s a worthy project, because inbound marketing can bring 54% more leads...
by Octave Media | Jul 17, 2018 | Inbound Marketing, Music Merchant Marketing, NAMM
What would summer in Nashville be without high temps, sudden storms, and world-class music? This summer’s NAMM celebration in northern Tennessee had it all – sun, rain, all the greatest hits from the industry, plus fresh highlights that made it memorable. It...
by Octave Media | Sep 5, 2017 | Inbound Marketing, Social Media, Strategy
Last week I got into a bit of a rant about what defined MarTech and how advertising methods change but consumers don’t. When I originally started brainstorming for that article, it turns out I had given birth to two separate streams of thought but didn’t...
by Octave Media | Aug 29, 2017 | Inbound Marketing, Social Media, Strategy
Over the weekend I read an article that made me think and got me a bit heated. It complained about how the Martech (marketing technology) trend was like a pair of flared trousers (or any bad trend that we later regret and never admit to using or owning). However, the...
by Octave Media | Aug 22, 2017 | Inbound Marketing, Strategy
It’s hard to beat the convenience, reporting, clarity and efficiency that is bestowed upon us as marketers when using a marketing and sales automation platform like HubSpot, Marketo, or InfusionSoft. But even though some of these solutions are cheaper than...
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