Farida Guitar & Ukulele has expanded its popular Old Town Series of acoustic guitars with the 10 Series, a line of parlor size instruments. The 10 Series, which was unveiled earlier this year at the 2019 Anaheim NAMM Show, is now available to North American...
by Octave Media | Nov 13, 2018 | Ecommerce, Music Merchant Marketing
Your chances of starting a successful online musical instruments store or other music product business have never been higher. Millions of people launch one every year. And there’s a huge amount of resources to help you. You can start a digital business selling music...
by Octave Media | Oct 16, 2018 | Audience Building, Music Merchant Marketing, Social Media, Strategy, Video Marketing
Young musicians are quite literally the future of your business. So it’s important to know how well you’re connecting with them. How do they view your brand? Are you a destination for local young musicians – in-store and online – or do they overlook you?...
by Octave Media | Oct 9, 2018 | Music Merchant Marketing, Social Media
While Twitter’s reputation has taken some hits lately – mostly due to a contentious political environment – its use continues to grow by leaps and bounds. Twitter currently has 330 million monthly active users, a 4% increase over last year. More than 13...
by Octave Media | Oct 2, 2018 | From Our Office, Strategy
This week Adobe announced that they’re buying Marketo for a whopping $4.75 billion. For marketers, the purchase – along with the huge price tag – tells us a lot about the future of the consumer marketplace and the emerging field of martech. What are the...
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