Cleaning Up Data Messes (and CRMs) for Music Tech Companies

Clean up your data mess, trust your numbers, make better decisions, and scale your business

Cleaning Up Data Messes (and CRMs) for Music Tech Companies

Clean up your data mess, trust your numbers, make better decisions, and scale your business

Matt Jacoby, HubSpot Consultant at Octave Marketing Studio

Do you have a data mess problem?

Many music tech companies’ data is a complete mess. Creator account information is scattered across spreadsheets. Release tracking in another system. Royalty calculations in a third place. And nobody knows which numbers are actually right anymore.

Are you struggling with:

  • Errors in creator payouts that cost money to fix and damages your reputation?

  • 10+ hours per week pulling data from multiple sources to answer basic questions?

  • Teams working in silos with no visibility into what others are doing, resulting in duplicate work and missed handoffs?

  • Missed revenue opportunities because your team can’t see where prospects are in the pipeline?

  • Making strategic decisions based on gut instinct instead of reliable data?

  • Poor data governance that creates compliance and privacy risks with your creator data?

Are you experiencing:

  • Stress and anxiety every time a creator questions a payment (knowing your reputation takes a hit with every mistake)?

  • Feeling stuck and frustrated, as if you’re running the business blindfolded while competitors with organized data move faster?

  • The chaos of being the only person who knows the full picture, keeping you trapped answering questions instead of working on strategy?

  • The weight of uncertainty, wondering how much money is slipping through the cracks while you’re busy fighting fires?

  • Anxiety about betting company resources without knowing if the numbers support the moves?

  • Vulnerability knowing one audit or data breach could expose major operational gaps?

Clean Up Your Data Mess
with the CRM Guy Who Gets Music Tech

I help music tech companies clean up data messes (and HubSpot CRMs) so owners and their leadership teams can trust their numbers, make better decisions, and scale their businesses and platforms.

“Working with Matt and Octave made a real difference in how we use HubSpot. When we started, we were barely scratching the surface. Our data was messy, automation was limited, and we weren’t getting the value we knew the platform was capable of delivering. Matt stepped in and quickly brought order to the chaos.

What stood out most is Matt’s depth of knowledge and his ability to translate that expertise into practical solutions. He helped us clean up our data, rethink how we were using HubSpot, and build automation that actually fits how our team works day to day. The shift from basic functionality to enterprise-level proficiency was noticeable and happened faster than we expected.

Matt’s approach and skills truly deliver. He’s thoughtful, responsive, and focused on outcomes, not just configuration. I’d confidently recommend him to any organization that needs help cleaning up their data, automating their CRM, and getting real value out of HubSpot.”

– Kevin H.

From Data Mess to Data Nirvana

We help music tech companies clean up data messes (and CRMs like HubSpot) using our Audit, Optimize, and Scale services.

How We Work Together: Our 3-Step Process

Step 1: Audit

Conduct a comprehensive workflow and data audit, mapping people, processes and data across the organization. We’ll pay special attention to music-specific workflows like release management, rights tracking, and payout calculations.

Step 2: Redesign & Migrate

Fix and redesign data workflows to eliminate manual handoffs and error-prone transfers. Migrate everything into a unified system (typically HubSpot) configured for music tech operations, with proper data governance and standardized records.

Step 3: Reach Data Nirvana

Deliver a complete roadmap for leveraging the newly organized system, including documentation, training, and support options, so everyone from frontline staff to the leadership team can make informed decisions with confidence.

Harmonize your data, team, and platform.

When your team has the answers at their fingertips, you’re making strategic decisions backed by solid numbers, and you’re not buried in spreadsheets wondering if payout calculations are going to blow up in your face, you’ll finally be able to scale the music tech platform and business you’ve always envisioned.

Freedom. Confidence. Control. This is Data Nirvana.