They Ask You Answer: Our Inbound Philosophy
Every great company has a set of core beliefs, values and a philosophy as to how it conducts business and delivers a great experience to its customers. For Octave Media, this philosophy is known as “They Ask, You Answer”.
The Story Behind “They Ask, You Answer”
“They Ask, You Answer” is nothing new. It’s exactly as it says: your customers have questions, you give them answers. It’s a philosophy and approach developed and humanized by Marcus Sheridan, owner of fellow inbound agency The Sales Lion.
The idea is simple. Put yourself into your customers’ shoes and put their needs first. Today’s consumer has changed. They use the web to do research on products and services before they buy. The sales process is no longer in the hands of sales and marketing, but rather the consumer.
By accepting this new reality and focusing your business around your customer, it comes more naturally to provide useful, unbiased, honest, helpful content that positions your business as a thought leader in your industry.
We live in an amazing world where a consumer can now educate themselves before ever talking to a salesperson. If you want prospects to become customers, you need to educate and establish a relationship before they even pick up the phone or shop on your website.