Here at Octave Media, we are confident enough to admit that we don’t know everything. We get insights and inspirations from a number of sources, and we want to share those with you. Here are a few of our favorite fall 2016 articles (and some of our own recent posts) on a wide range of SEO, inbound, and small business marketing topics for all types of organizations.


4 Ways To Measure InBound Marketing Besides Leads

Learn how you can monitor, measure, and manage almost every aspect of your inbound marketing campaign, including landing pages, emails, blog posts, social messages, keywords, pay-per-click advertising and other sources that are contributing traffic – and leads.


Six Facebook Marketing Mistakes (and How To Avoid Them)

Facebook can be a powerful tool for everyone from nonprofit organizations to small businesses to huge corporations. Facebook marketing gets results when done correctly, so here’s how to avoid the six biggest Facebook marketing mistakes we see.


What Marketers Can Expect When They Use Marketing Automation

Are you using marketing automation software Marketo, HubSpot, Cision, Infusionsoft, or Paradot? Are you considering starting? Here’s how to know what marketing automation does and doesn’t do and how it will affect your marketing operations


3 Steps To Creating A Killer Small Business Content Marketing Strategy

Are you new to the content marketing world and trying to launch a content strategy for your business? Here’s how to do more with less in three easy steps, including what you need to research before you write a single word.


Small Business Development Center At the University of Wisconsin School of Business

Are you looking to start a small business in Madison, Wisconsin? With educational programs, consultants, and an answer line, the Small Business Development Center will help you launch, manage, and grow your business successfully.


National Giving Tuesday: What It Is and How You Can Get Involved

Does your business or nonprofit agency have a plan for how to get involved with National Giving Tuesday 2016? See our list of holiday marketing ideas, including campaigns and events, plus a few of Octave Media’s personal favorite charities.


5 Social Media Marketing Ideas for the Holidays

Social media has become a huge influence on holiday shopping purchases, according to a study by Facebook. Here are five ways your retail store or service company can use social media marketing to increase sales for the 2016 holiday season.


Looking for more? Check out our Spring 2016 Inbound Marketing News Round-Up, Summer 2016 Inbound Marketing News Round-Up, or contact us to learn more about how inbound marketing can help your business or nonprofit agency.