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Music Stores & Young Musicians: How Retailers Can Connect with Future Generations of Players

by Octave Media | Oct 16, 2018 | Audience Building, Music Merchant Marketing, Social Media, Strategy, Video Marketing

Young musicians are quite literally the future of your business. So it’s important to know how well you’re connecting with them. How do they view your brand? Are you a destination for local young musicians – in-store and online – or do they overlook you?...

What Visual Search and Video Search Mean for Music Businesses

by Octave Media | Jul 24, 2018 | Music Merchant Marketing, SEO, Strategy, Video Marketing

More than 200 million people are already using visual search as they consider buying things. Is your music retail business ready to make visual search sales? Visual search is about to reshape worldwide commerce, according to some experts. This new frontier in...

Video and Social Media: The New Best Friends of Music Retail Stores

by Octave Media | May 22, 2018 | Music Merchant Marketing, Social Media, Video Marketing, X

Remember when the first music video rocked the music industry? The Buggles’ “Video Killed the Radio Star,” was released in the summer of 1981 on MTV. It was one of those moments in music history when it felt like nothing would ever be the same again – and it...