Young musicians are quite literally the future of your business. So it’s important to know how well you’re connecting with them. How do they view your brand? Are you a destination for local young musicians – in-store and online – or do they overlook you?...
by Octave Media | Oct 2, 2018 | From Our Office, Strategy
This week Adobe announced that they’re buying Marketo for a whopping $4.75 billion. For marketers, the purchase – along with the huge price tag – tells us a lot about the future of the consumer marketplace and the emerging field of martech. What are the...
by Octave Media | Sep 26, 2018 | Music Merchant Marketing, Strategy
Content strategy is the foundation of your music business’ communications. It affects every message you create, from quick emails to widely-shared blog posts. It revolves around two crucial questions: How does your company share its story? and What do your customers...
by Octave Media | Sep 11, 2018 | Buyer Personas, Event Planning, Music Merchant Marketing, Strategy
When you think of marketing, does your mind go straight to sales? That’s a common connection to make, but marketing goes far beyond selling. Marketing is about expanding your brand recognition and understanding your customers’ deepest needs, so customer traffic flows...
by Octave Media | Sep 4, 2018 | Music Merchant Marketing, SEO, Strategy
Does your music business have a marketing plan that’s tailored to the industry? Marketing plans aren’t one-size-fits-all; the music industry is entirely its own animal. Things happen in the music world that simply don’t happen in other industries – for...
by Octave Media | Aug 28, 2018 | Analytics, Music Merchant Marketing, Strategy
ARTICLE UPDATE (JULY 2020) – Since this article was published, Nacho Analytics has ceased operations and refunded existing sales. We apologize for any inconvenience this article may cause. First, let’s answer the two questions you’ll ask right away: Is Nacho...
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