Young musicians are quite literally the future of your business. So it’s important to know how well you’re connecting with them. How do they view your brand? Are you a destination for local young musicians – in-store and online – or do they overlook you?...
by Octave Media | Oct 2, 2018 | From Our Office, Strategy
This week Adobe announced that they’re buying Marketo for a whopping $4.75 billion. For marketers, the purchase – along with the huge price tag – tells us a lot about the future of the consumer marketplace and the emerging field of martech. What are the...
by Octave Media | Sep 26, 2018 | Music Merchant Marketing, Strategy
Content strategy is the foundation of your music business’ communications. It affects every message you create, from quick emails to widely-shared blog posts. It revolves around two crucial questions: How does your company share its story? and What do your customers...
by Octave Media | Sep 11, 2018 | Buyer Personas, Event Planning, Music Merchant Marketing, Strategy
When you think of marketing, does your mind go straight to sales? That’s a common connection to make, but marketing goes far beyond selling. Marketing is about expanding your brand recognition and understanding your customers’ deepest needs, so customer traffic flows...
by Octave Media | Sep 4, 2018 | Music Merchant Marketing, SEO, Strategy
Does your music business have a marketing plan that’s tailored to the industry? Marketing plans aren’t one-size-fits-all; the music industry is entirely its own animal. Things happen in the music world that simply don’t happen in other industries – for...
by Octave Media | Aug 28, 2018 | Analytics, Music Merchant Marketing, Strategy
First, let’s answer the two questions you’ll ask right away: Is Nacho Analytics legit? Is it legal? Yes, and yes. Nacho Analytics, the new tool from SpyFu, gives a deep look inside anyone’s web analytics – truly, any site in the world – and it’s 100%...
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