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Stop Advertising, Start Giving a $h!t: It’s What Your Customers Want

Stop Advertising, Start Giving a $h!t: It’s What Your Customers Want

Last week I got into a bit of a rant about what defined MarTech and how advertising methods change but consumers don’t. When I originally started brainstorming for that article, it turns out I had given birth to two separate streams of thought but didn’t...
Why Do People Share on Social Media?

Why Do People Share on Social Media?

Why do people share on social media? So many brands assume social media marketing is all about instant gratification. We want our brand to reach as many people as possible, and we want it to happen instantly.  Sorry, but social media marketing doesn’t work like that....