by Octave Media | Oct 16, 2018 | Audience Building, Music Merchant Marketing, Social Media, Strategy, Video Marketing
Young musicians are quite literally the future of your business. So it’s important to know how well you’re connecting with them. How do they view your brand? Are you a destination for local young musicians – in-store and online – or do they overlook you?...
by Octave Media | Oct 9, 2018 | Music Merchant Marketing, Social Media
While Twitter’s reputation has taken some hits lately – mostly due to a contentious political environment – its use continues to grow by leaps and bounds. Twitter currently has 330 million monthly active users, a 4% increase over last year. More than 13...
by Octave Media | Sep 18, 2018 | Music Merchant Marketing, Social Media
Social media is a vital part of your marketing plan, but are you getting the right advice about how to handle it? The internet is bursting with marketing tricks and tips – unfortunately, your results may vary. There’s a lot of bad advice out there. A...
by Octave Media | Jun 12, 2018 | Music Merchant Marketing, Social Media
For music retailers, there are many excuses for not doing social media: We don’t have time. It doesn’t drive sales. It distracts our employees. Our business plan is fine without it. We’re here to tell you that all of those reasons are absolutely untrue. Sure, maybe 10...
by Octave Media | Jun 5, 2018 | Audience Building, Social Media
Social media can be a strong driver of traffic and revenue for music retailers. But a social media strategy takes a real devotion to the time-consuming tasks of posting, reading comments, responding to fans, and not getting lost in a never-ending pile of...
by Octave Media | May 22, 2018 | Music Merchant Marketing, Social Media, Video Marketing
Remember when the first music video rocked the music industry? The Buggles’ “Video Killed the Radio Star,” was released in the summer of 1981 on MTV. It was one of those moments in music history when it felt like nothing would ever be the same again – and it...
