Does your music business have a marketing plan that’s tailored to the industry? Marketing plans aren’t one-size-fits-all; the music industry is entirely its own animal. Things happen in the music world that simply don’t happen in other industries – for...
by Octave Media | Jul 31, 2018 | Music Merchant Marketing, SEO, Strategy
Every second, 63,000 Google searches are happening. Of all those, 72% of local searches will result in someone immediately visiting a store within 5 miles. As each second clicks by, hundreds of thousands of people are making in-store purchases directly based on their...
by Octave Media | Jul 24, 2018 | Music Merchant Marketing, SEO, Strategy, Video Marketing
More than 200 million people are already using visual search as they consider buying things. Is your music retail business ready to make visual search sales? Visual search is about to reshape worldwide commerce, according to some experts. This new frontier in...
by Octave Media | Jul 10, 2018 | Audience Building, Blogging, Music Merchant Marketing, SEO
Blogs are everywhere, and that’s good news for the music industry. Music fans love reading about music – in fact, they crave it and actively seek out other fans’ opinions, reviews, videos, and behind-the-scenes experiences. From pop stars to specialty guitars,...
by Octave Media | Jul 3, 2018 | Audience Building, Keywords, Music Merchant Marketing, SEO, Strategy
Keyword planning is the key to getting found online. Without it, your website and content will get buried in the chaos of the internet. And it’s a lot of chaos. The internet already has 644 million websites. 2 million new blog posts are published every day....
by Octave Media | Dec 5, 2017 | Music Merchant Marketing, SEO
Does your music business have a website? If so, you may have heard of SEO or search engine optimization. You might also know that it can boost your website traffic. More website traffic means more customers. You might even know that there’s such a thing as local...
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