by Octave Media | Sep 11, 2018 | Buyer Personas, Event Planning, Music Merchant Marketing, Strategy
When you think of marketing, does your mind go straight to sales? That’s a common connection to make, but marketing goes far beyond selling. Marketing is about expanding your brand recognition and understanding your customers’ deepest needs, so customer traffic flows...
by Octave Media | May 15, 2018 | Event Planning, Music Merchant Marketing
Successful music retailers understand the power of events. Events bring people together, give your staff something big to talk about, and add to the upbeat atmosphere of your store. When you think about it, events have some of the same magic powers as music itself....
