by Octave Media | Sep 11, 2018 | Buyer Personas, Event Planning, Music Merchant Marketing, Strategy
When you think of marketing, does your mind go straight to sales? That’s a common connection to make, but marketing goes far beyond selling. Marketing is about expanding your brand recognition and understanding your customers’ deepest needs, so customer traffic flows...
by Octave Media | Jun 26, 2018 | Audience Building, Buyer Personas, Music Merchant Marketing, Strategy
The marketing funnel is something marketers understand well, but music retailers aren’t always familiar with. Your marketing funnel is critically important because it allows you to attract and convert new music retail customers, day after day. The first thing you need...
by Octave Media | Apr 24, 2018 | Buyer Personas, Music Merchant Marketing
Did you know that moms are the #1 most powerful force in music retail for kids? Friends, family, teachers, and pop stars all play a role in sparking kids’ early love for music, but the ultimate decision-maker for most children’s first instrument experience is usually...
by Octave Media | Nov 7, 2017 | Buyer Personas
Just like any other business, a music merchant needs to focus on increasing its brand awareness and staying relevant in the eyes of potential customers. Your business is no different. So how can you reach more people and make sure they find your music business...
by Octave Media | Sep 26, 2017 | Buyer Personas, Music Merchant Marketing
You’ve probably got a picture of the ideal customer in your mind. As someone who interacts with music customers all day every day, you are engaging with different types of people who come to you for your expertise and quality products and service. Some of them are...
by Octave Media | Jan 31, 2017 | Buyer Personas, Email Marketing, Holistic Marketing
With it being only a month into the new year, it may seem like a strange time to talk about marketing ideas for Christmas. We’re starting soon because planning in advance is essential for success. Were you able to accomplish all of the marketing projects you planned...
