by Octave Media | Mar 30, 2020 | Audience Building, From Our Office, Music Merchant Marketing
It’s a global pandemic. Life has changed. Some businesses are being hit hard. Others, not as hard and others somewhere in between. When life and business get turned upside down, it’s natural to go into “hunker down” mode. It’s...
by Octave Media | Aug 26, 2019 | Music Merchant Marketing, Musical Merchandise Review, NAMM
Farida Guitar & Ukulele has expanded its popular Old Town Series of acoustic guitars with the 10 Series, a line of parlor size instruments. The 10 Series, which was unveiled earlier this year at the 2019 Anaheim NAMM Show, is now available to North American...
by Octave Media | Nov 13, 2018 | Ecommerce, Music Merchant Marketing
Your chances of starting a successful online musical instruments store or other music product business have never been higher. Millions of people launch one every year. And there’s a huge amount of resources to help you. You can start a digital business selling music...
by Octave Media | Oct 16, 2018 | Audience Building, Music Merchant Marketing, Social Media, Strategy, Video Marketing
Young musicians are quite literally the future of your business. So it’s important to know how well you’re connecting with them. How do they view your brand? Are you a destination for local young musicians – in-store and online – or do they overlook you?...
by Octave Media | Oct 9, 2018 | Music Merchant Marketing, Social Media
While Twitter’s reputation has taken some hits lately – mostly due to a contentious political environment – its use continues to grow by leaps and bounds. Twitter currently has 330 million monthly active users, a 4% increase over last year. More than 13...
by Octave Media | Oct 2, 2018 | From Our Office, Strategy
This week Adobe announced that they’re buying Marketo for a whopping $4.75 billion. For marketers, the purchase – along with the huge price tag – tells us a lot about the future of the consumer marketplace and the emerging field of martech. What are the...
by Octave Media | Sep 26, 2018 | Music Merchant Marketing, Strategy
Content strategy is the foundation of your music business’ communications. It affects every message you create, from quick emails to widely-shared blog posts. It revolves around two crucial questions: How does your company share its story? and What do your customers...
by Octave Media | Sep 18, 2018 | Music Merchant Marketing, Social Media
Social media is a vital part of your marketing plan, but are you getting the right advice about how to handle it? The internet is bursting with marketing tricks and tips – unfortunately, your results may vary. There’s a lot of bad advice out there. A...
by Octave Media | Sep 11, 2018 | Buyer Personas, Event Planning, Music Merchant Marketing, Strategy
When you think of marketing, does your mind go straight to sales? That’s a common connection to make, but marketing goes far beyond selling. Marketing is about expanding your brand recognition and understanding your customers’ deepest needs, so customer traffic flows...
by Octave Media | Sep 4, 2018 | Music Merchant Marketing, SEO, Strategy
Does your music business have a marketing plan that’s tailored to the industry? Marketing plans aren’t one-size-fits-all; the music industry is entirely its own animal. Things happen in the music world that simply don’t happen in other industries – for...
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