Inbound Marketing Strategy GamePlans
A Clear Path to Being Customer-Focused, Producing the Right Content and Making Sales Easier
What is an Inbound GamePlan?
An Inbound GamePlan is a complete inbound marketing strategy that clearly lays out the action steps you need to take in order to set up your inbound marketing funnel and campaigns inside a marketing automation tool, such as HubSpot.
The end result is a complete strategy created by a unified team that is 100% centered around the questions that your audience (aka buyer personas) is asking and their common objections that they have around services or products like yours.
Unite Your Team with a Focus on the Customer
Successfully implementing inbound marketing in your organization requires that everyone on your team to be on the same page. From CEO to your newest hire in the sales department, inbound marketing is a companywide shift that demands 100% buy-in. This means getting everyone around the table and allowing everyone an opportunity to share their perspective. When everyone shares a voice, everyone shares ownership.
What Is Our Current Situation?
Goal setting requires a complete understanding of where you are today. A clear picture of your current situation can help kickstart the results you will see from your inbound marketing efforts.
What Is The Competition Up To?
Your competitor’s online rank and activity is a solid source of competitive intelligence. This information helps us shape a strategy to stand apart from the pack and provides insight into opportunities for quick wins.
Create a Laser-Focus on the Customer
Buyer personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.
Who Are Our Personas?
A successful inbound marketing strategy GamePlan requires focus. This is why our first step is to create a limited number of core personas to focus on from the beginning.
What Are Their Common Questions?
Questions and problem solving drive the vast majority of search engine queries today. You need to know, anticipate, and answer your audience’s common questions to start showing up in Google.
Maximize the Power of Personalization
and Marketing Automation
Whether your using HubSpot or some other sales and marketing automation solution, an inbound marketing strategy GamePlan is useless without the tools to make it a reality. The Internet has changed marketing and sales more in the past 10 years than they ever did in the last 100 years. Consumers expect more from today’s companies and give their business to those who honestly and respectfully earn it.
What Questions Need To Be Answered?
As part of the inbound marketing strategy GamePlan process, each persona will receive a full lead nurturing strategy designed to educate them through their Buyer’s Journey. These nurturing emails will answer common questions and address their objections, all while directing visitors back to the informational hub, your website.
How Will The System Be Setup?
Marketing automation tools enable you to make employees’ lives easier and provide automatic value to your customers when they’re set up properly. We will combine our understanding of marketing software and marketing strategy to outline a system that will deliver a personalized experience for each persona.
Make Your Website a Resource Destination
with Inbound Campaigns
Once your inbound marketing strategy and systems are in place, it requires an ongoing effort to continue to develop and share regular and awesome content. Our Inbound GamePlans include a framework for quarterly content production that’s easy to implement with your team or an outside vendor.
What Resources Will Attract Visitors?
At the Awareness Stage, our focus is to attract visitors with content that answers their questions and solves their problems. This comes in the form of Awareness Stage Premium Content Offers and blog posts.
What Keywords Should We Target?
As long as there are search engines, there will be a need for effective, ethical search engine optimization (SEO). Failing to consider SEO could doom your campaigns from the start.